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"Home Talk " with Michael King will increase
your weekend listenership and is the cure for your weekend programming
headaches. "Home Talk" is very relevant to weekend listeners
because the weekend is the only time consumers are looking for advice,
consulting and to be educated on home improvement projects while driving
to Home Depot, Lowes, or other home improvement retailers...or as they
are doing do-it-yourself projects.
FAQ's
1.
How can my station make money with "Home Talk?"
2. When does "Home Talk" air?
3. Do I have to take both hours of the show?
4. How much does it cost to receive the show?
5. How much local inventory is available during
the show?
6. How can I receive the show?
7. Do I need a board operator to run the show? What
happens if I have a technical problem receiving the show?
8. Will my station have market exclusivity with
"Home Talk"?
9. Can we trade web links?
10. Can we tap your talent for local issues?
11. How can I get started?
1. How can
my station make money with "Home Talk?"
The Home Improvement industry is a 250 billion dollar a year market that
spends 390 million each year on radio advertising. "Home Talk"
helps your sales force tap into this cash cow by allowing the advertiser
to appear on the show to explain their company, product and service to "Home
Talk" listening audience. Michael King is a state-licensed General
Contractor and the guru of all home improvement experts. Michael King is
a well-known national radio personality and author of many home improvement
books. Michael King can help your station's advertisers to capture the audience
that's making 75% of all home improvement decisions-women! [top]
2. When
does "Home Talk" air?
"Home
Talk" airs live every Saturday, 1-3pm CT. [top]
3. Do I have to take both
hours of the show?
Although broadcasting both hours of "Home Talk" will give you
optimum opportunity to sell the maximum amount of local
advertising, you do not have to air both hours. "Home Talk"
is produced as a self-contained, sixty-minute program
topics, with separate opens/closes, etc. [top]
4. How much does it cost
to receive the show?
Not one cent! "Home Talk" comes to you on a barter basis. There
is no cash cost. [top]
5. How much local inventory
is available during the show?
There are a total of twelve sixty-second commercial breaks per hour within
the body of the show, six local avails per hour for your station and six
avails per hour for "Home Talk". [top]
6. How can I receive the
show?
"Home Talk" feeds live as follows:
Live: Saturday, 1-3pm CT
ABC Star Guide Satellite 111AMC-8
CD Service: Delivered via mail, air anytime; each CD contains two program
hours. [top]
7. Do I need a board operator
to run the show? What happens if I have a technical problem receiving
the show?
"Home Talk" is fully automated and no board op is required to
air the show. You will receive a series of contact numbers should the
unthinkable occur. [top]
8. Will my station have
market exclusivity with "Home Talk"?
"Home Talk" is America's fastest growing home improvement radio
show and we do offer market exclusivity. Contact us to find out if your
market is still available before you competition does! [top]
9. Can we trade web links?
Absolutely! Once you become an affiliate, we will list you on our "Affiliates"
page, complete with your station logo and a link to your web site. And
you can do the same for us. [top]
10. Can we tap your talent
for local issues?
Yes. "Home Talk" affiliates often tap Michael King's talent
for handling local crisis issues. For example, when a hurricane ripped
through the southeast part of the US, Michael King was available to our
affiliates and provided on-air expert advice to help the local audience.
[top]
11. How can I get started?
It's very easy! Call Michael King today at 1-800-239-6985 or email him
at michaelking@michaelking1350.com.
You can be airing "Home Talk" and generating lots of ad revenue
today! [top]

"Home Talk,"
Michael King, and the Home Improvement Crusader Name and
logo are licensed registered trademarks of the Home Improvement Broadcasting
Network.
www.michaelking1350.com
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